No investors, no boardroom, no grand plan. A three-person team, minimal startup costs, and one question: why are family restaurants handing over a slice of every order to platforms their own customers were already looking past?
In 2016 we were called livemenu. Three of us, self-funded, working with three family-owned restaurants in Feltham, West London, to see if we could save them the commission they were paying on orders through the big corporate platforms.
The owners all told us the same story. After signing up, they noticed that the ordering links on their own Google Business Profile listings pointed to the marketplaces, thanks to commercial arrangements between the platforms and Google. That meant the customers searching for them by name, their regulars, their most loyal people, were being routed through platforms that charged commission on every order. And the customer data behind those orders? The restaurants never saw it.
These weren't new customers the platforms had found. They were the restaurants' own customers, intercepted on the way in. Fixing that felt less like a business opportunity and more like putting something right. So we built, the way family businesses build: small, careful, and with what we had.
livemenu is born: self-funded, minimal costs, and a single goal. Stop the commission bleed for three family kitchens in Feltham.
The quickest route to market we could build: a WordPress site with a few plugins, orders printed in the kitchen, and accept or decline buttons running on Windows tablets through the dashboard. It had its quirks. It also worked: within days, 80% of the restaurants' regulars were ordering direct again.
Belief confirmed, we started building our own e-commerce platform in-house. Six weeks later it did everything the restaurants needed: online ordering, menu management, reservations, secure payments with next-day payouts, email confirmations and more.
Within a month of the new release we had ten restaurants on board, and the customer base kept growing from there.
The plans got bigger: EPOS, kitchen display screens, the whole in-store side. That needed a proper home of its own, so Super Manage Ltd was founded to build it.
Super Manage was a company name, not a brand anyone remembered. Eggss was our first answer to that.
A name that's easy to remember and says exactly what we do. The brand you're looking at now.
Online ordering, QR tables, EPOS, kitchen screens, card terminals, loyalty and a growing set of integrations, with £50M+ in orders processed. Still built in-house, still in London, still answering our own phone.
Family-run to franchise, if you cook for people, come and say hello.